38 Ridgemere Trace, Sandy Springs, GA 30328 Tel: 404-851-1804; Email: stan@theschnitz.com |
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Words. They’re vital to effective marketing communications. When your customers and clients are bombarded by information, we rely on a few good words to bring order out of chaos. As specialists in business-to-business marketing communications, Schnitzer Associates is a full-service public relations and advertising agency. We send our clients’ messages clearly and concisely to targeted audiences with little time to read. We meld words and graphics to create the images that tell your business’ story. We offer a full range of services through our own abilities and strategic alliances with professionals in related disciplines. Take a quick look at our capabilities. If you like what you see, we’ll find a way to get together. With modern technology, we’re always accessible.
Words are our craft. Delivering the message is our business. |
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Get your message to the right audience in a timely manner through the trade and general news media. We know what’s news, and we work with editors and reporters to develop news angles that match your message to their journalistic requirements. And once your news release or article is published, you have a “dynamite” piece to mail in advance of a sales call or to leave behind after a visit. Here are some ways to tell your story.
Here’s A Tip: Think like an impartial – even skeptical – editor and answer these questions: Is my message “news,” or am I just being self-serving? |
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Grab ‘em by the shirt collar. Get their attention. Deliver your advertising message in a compelling combo of words and graphics. Good design attracts attention. That’s why you take notice of an ad – or pick up a package, a magazine or book, for that matter. Once you have your target’s attention, then you need clear, concise copy to make your point.
Here’s A Tip: Use your ad to emphasize one to three key points. Otherwise, you’ll be “shoehorning” too much information into one space, and you’ll lose your reader. Plant the seed that you have the solution and encourage a response. Then, win the business at a time and place where you can provide more specific information and answers to questions. |
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Put the best of news, advertising and direct mail into a package that informs and entices. Newsletters are an ideal way to get your message across to customers, prospects and employees in words and graphics. Use them to create a “communications personality” through writing style and the use of photographs and graphic design techniques. Newsletters are an ideal way to promote two-way communication with customers and employees through various response mechanisms such as specially designated e-mail boxes, telephone lines or fax numbers. And, you can get more mileage from a newsletter by publishing it on your web page, too!
Here’s A Tip: Keep your newsletter “clean” and “airy.” Using too many typefaces and graphics tricks can make your newsletter difficult to read. Keeping your font sizes and line widths in proportion to each other will make your type more readable, and good use of white space is more inviting. |
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A good web site or brochure can be your best sales rep. They should complement each other. A web site should combine information about your product or service with a way for your customers and prospects to do business with you. Websites enable people and organizations to get all the available information they want about your company and its products or services. Websites also allow you to gather information about them to help you serve them better or enhance your sales process. The well-written brochure gives prospects, clients and customers comprehensive information on the product or service you have for sale and hammers home the benefits. Depending on your product or service, you can be as detailed as you need to be in written and graphic descriptions and all appropriate specifications. Brochures are where facts and marketing messages come together to encourage the “buy” decision, and they come in all shapes and sizes. Here’s A Tip: Get a strong message across early – on the home page or the front cover. By directly stating or implying an important benefit, you’ll compel the reader to stay on the web site or open the brochure because your information contains the solution. |
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Gather slews of qualified sales leads. That's the reason you go to a trade show. We view it as a multi-dimensional business experience, where you can bring your products and services to life, answer questions and either book a sale or schedule a sales call. Through our affiliated organizations, we can manage your trade show effort from exhibit design and construction to full show-floor services. Our marketing communications expertise includes designing and implementing a full pre-show marketing campaign:
For the show, we can arrange
After the show, we'll Help you with
Here's A Tip: A successful trade show program does more than just get people to your exhibit. It directs them to the products and services you want them to know about and encourages them to give you the information you need to determine their qualifications. |
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| Contact us:
38 Ridgemere Trace |
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